If you haven't noticed yet, the crypto market is in free fall, but why?
Crypto has been falling rapidly the past few weeks with no indication of slowing down.
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Abstract:MoonPay expands its U.S. operations with a new NYC headquarters, driving innovation in crypto payments while navigating evolving regulatory landscapes.

MoonPay, a leading global platform in cryptocurrency payments, has unveiled its new U.S. headquarters in New York City, a move that underscores its dedication to deepening its roots in America. Nestled in the bustling SoHo district of Manhattan, this expansive 5,000+ square-foot office is now the companys largest U.S. workspace and the nerve center for its expanding American team.
The opening caps off a remarkable growth streak for MoonPay. In 2024, the company celebrated its best financial year ever, ending cash-flow positive and in the black. That success rolled into 2025, with Q1 marking MoonPay‘s most lucrative quarter to date. Fueled by a booming crypto market, transaction volume skyrocketed 123% from the previous quarter, while net revenue climbed 43%, outpacing the entirety of 2023’s earnings and boosting cash profitability beyond 2024s full-year haul.

The U.S. has emerged as a key pillar of MoonPay‘s operations, now hosting nearly 70 employees—about 20% of its global staff—making it the company’s second-biggest employee base after the UK. Last year, MoonPay debuted its largest worldwide office in the UK, and this NYC hub further cements its transatlantic ambitions.
“New York City is the global epicenter for finance, technology, and innovation,” said Keith A. Grossman, MoonPay‘s President of Enterprise. “We could not be more thrilled to establish our U.S. headquarters in this great city as our country continues to establish more clarity surrounding regulatory, legislative, banking, and accounting activity within the crypto ecosystem.” His words reflect the optimism surrounding the U.S. crypto landscape’s evolution.
MoonPay‘s timing feels spot-on as the U.S. crypto sector gains traction amid shifting regulations. The company isn’t just riding the wave—it‘s helping shape it. Last month, CEO Ivan Soto-Wright joined heavyweights from Tether, Ripple, Coinbase, Circle, and Crypto.com at the CFTC’s Crypto CEO Forum, amplifying industry voices. He also penned a letter to Congress, backing the Conference of State Bank Supervisors proposed tweaks to the STABLE and GENIUS Acts. Soto-Wright pushed for fair treatment of state-regulated stablecoin issuers, cautioning against laws that might choke competition or sideline local pioneers.
This sleek new office places MoonPay alongside other crypto giants like Coinbase, Gemini, Consensys, and Chainalysis, all of whom have staked their claims in NYC. As MoonPay scales up, it‘s not just planting a flag—it’s signaling that the U.S. is prime territory for cryptos next chapter.

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Crypto has been falling rapidly the past few weeks with no indication of slowing down.

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