Abstract：IG Singapore plans a multi-asset platform expansion, adding cryptocurrencies and more investment products under new CEO Gavin Chia to attract a broader investor base.
IG Singapore is broadening its investment platform under new CEO Gavin Chia, aiming to attract multi-asset traders by expanding beyond its core CFD business. The shift marks a strategic pivot toward diversification, leveraging the firms recent acquisition of Independent Reserve and the growing reach of its IG Markets app.
Chia, who previously led Moomoo Singapore, is prioritizing the development of IG Markets—a share-dealing platform enabling trades in equities and ETFs across the US, UK, Singapore, Hong Kong, and Japan. His vision is to transform IG into a comprehensive investment hub, distancing the brand from its heavy association with leveraged derivatives.
Strategic Shift to Multi-Asset Offerings
The move addresses evolving investor demand for diversified portfolios and lower-risk instruments. While CFDs remain a key product, IG now emphasizes transparency and education to reassure clients about responsible trading practices.
- IG Markets is positioned as the cornerstone of the expansion
- Trading access spans five major global markets
- Focus on retail investors seeking diversified exposure
Chia emphasized that the firm wants investors to see IG as more than just a CFD provider. The integration of Independent Reserve, a regulated cryptocurrency exchange, opens the door for potential crypto trading offerings in the near future.
Leadership and Market Position
With over a decade in online brokerage leadership, Chia brings proven experience in scaling digital trading platforms. His appointment signals IGs intent to compete with full-service brokers and neobanks entering the investment space.
IG‘s exit from a small exchange in a $100 million deal with Kraken earlier this year freed resources to focus on core growth areas. Meanwhile, competitors like FXPrimus and B2Prime continue adjusting to market volatility, but IG’s strategy centers on long-term platform evolution rather than short-term trading trends.
The company plans to roll out new features and asset classes incrementally, ensuring regulatory compliance and user experience remain priorities. Cryptocurrency integration, while not yet live in Singapore, is under active consideration following the Independent Reserve acquisition.
As investor appetite for multi-asset platforms grows, IG aims to solidify its position as a trusted, diversified brokerage—balancing innovation with risk-aware investing.
